Working at Goldsmiths Students' Union

I worked at Goldsmiths Students’ Union for ten months as part of the communications team in the new role of Digital & Web Development Coordinator, where I helped develop and maintain the website, and online social media platforms, creating content and engaging with students via these platforms.

As we had a small team, I filled a variety of roles from being one of the main contacts for technical support and advising staff on their digital campaigns, being the first point of digital contact for students, animating title sequences for videos, writing articles, preparing e-mail newsletters, live-tweeting events, helping with photography, and creating designs for digital platforms and print. 

Managing and Developing Social Media Platforms

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As part of my role, I managed and developed a number of social media platforms. (Originally consisting of eight twitter accounts, four Facebook pages, and one Instagram account, which was then reduced to one of each). I managed and developed content specific to each platform, analysed and developed each platform and was the first point of contact for students online. 

 

Developing and MAintaining Websites 

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I helped to develop the user interaction with their website, advising on design choices and maintaining updated copy for its entirety. I wrote articles for news and student success stories, created online event pages while managing digital tickets and was the main point of contact for staff and students for website and digital issues.  

 

Animation

I created a number of title animations ready for video, creating two in Adobe AfterEffects and Adobe Photoshop. 

 

Photography for Digital Content

I produced platform specific content to their different social media platforms to ensure the most effective strategies for engagement, such as more aesthetic photographs for Instagram, and more targeted photographs for Facebook and Twitter.

 

Photography for Events

I have done filming and photography for different activities, such as photographing and videoing sports clubs matches and festival events, which was then used in their bank of video and photography.

 

Digital Design & Social Media Campaigns

 

DIGITAL ANALYTICS

As well as managing the content and engagement of their social media platforms, I have analysed and produced analytic reports on all of their different platforms in order to track what the student body was interested in and to find the best times to post content, gaining the most visibility. This has allowed their digital presence to evolve and change with their student body rather than remain stagnant.  

 

Poster Design

I worked with students and staff to design and create posters for their different events, ranging from small society events, to more union-wide events and campaigns. 

I worked with their brand guidelines and preferences to find a balance with the union identity and the  clients design choices.

 

Email Newsletters

I designed and created the content to a number of email newsletters in MailChimp, analysing the clickthroughs and open-rate to ensure they gave the right content and most visibility. 

 

DOCUMENT DESIGN

I worked with our different departments to redesign, update and amend a range of union documents for internal and external use to ensure they met with their new brand guidelines.